Overview

• The fair drew over 550 regional producers, reflecting a 35–40% year-on-year increase in exhibitors.
• The Experiencias del Sabor contest awarded seven artisanal products and named Gin Mar del Plata as the inaugural Argentine gin champion.
• The Jujuy pavilion highlighted 11 Sello Origen Jujuy brands and hosted a fernet de altura tasting session.
• The Alto Valle Federation represented 1,500 fruit growers and promoted export-ready Patagonian apples and pears.
• Viral TikTok posts and other digital content influenced visitor purchases, notably boosting yerba mate sales.