Camila Cabello Unveils 'I Luv It' Featuring Playboi Carti, Signaling New Hyperpop Era

The single marks Cabello's first release since 2022, showcasing a significant departure from her previous style and hinting at the direction of her upcoming album 'C, XOXO'.

Camila Cabello releases 'I Luv It', her first single since 2022, featuring Playboi Carti, marking a new era with hyperpop influences.
The track, sampling Gucci Mane's 'Lemonade', showcases a significant shift from Cabello's previous work, incorporating elements of hyperpop and featuring a surreal, chaotic music video.
Cabello's upcoming album, 'C, XOXO', is set to release this summer, following her last album 'Familia' in 2022.
Critics and fans note the song's departure from Cabello's earlier style, with mixed reactions to its embrace of hyperpop and its array of cultural references.
The collaboration with Playboi Carti and producers like El Guincho and Jasper Harris indicates a bold new direction for Cabello's music.