Overview
- Cameo filed a trademark infringement suit Tuesday in the U.S. District Court for the Northern District of California targeting Sora’s “Cameo” feature.
- The complaint says OpenAI’s naming is likely to confuse consumers and dilute Cameo’s brand identity.
- Cameo argues Sora lets users generate hyperrealistic videos featuring celebrities, creating direct competition with its paid celebrity-message marketplace.
- CEO Steven Galanis said the company tried to resolve the dispute privately and is now seeking unspecified damages plus an injunction blocking OpenAI from using the name.
- OpenAI says it is reviewing the complaint and contends no one can exclusively own the word “cameo,” while Sora labels user virtual likenesses as “cameos” in its standalone app launched September 30.