Overview
- Cameo filed a trademark infringement lawsuit in the Northern District of California, targeting the “Cameos” name used in OpenAI’s Sora app.
- Cameo asks for monetary damages and a court order barring OpenAI from using “Cameo” or “Cameos” for its services.
- OpenAI says it is reviewing the complaint and argues no company can claim exclusive ownership of the word “cameo.”
- Sora’s feature lets users scan their faces and allow others to use those likenesses in AI-generated videos, with figures like Jake Paul and Mark Cuban participating as the app rapidly gained downloads.
- Cameo’s CEO says the company tried to resolve the dispute privately before suing, as the case adds to scrutiny of Sora over deepfakes and brand confusion risks.