Overview
- Cameo filed a trademark-infringement suit in the Northern District of California, seeking unspecified damages and an injunction blocking OpenAI’s use of the word “Cameo.”
- OpenAI says it is reviewing the complaint and disputes that any company can claim exclusive ownership of the term.
- Cameo cites its U.S. trademark registrations and contends Sora’s “cameos” put AI-generated celebrity likenesses in direct competition with its paid authentic videos, naming figures like Mark Cuban and Jake Paul.
- Within days of the filing, OpenAI rolled out Sora updates including reusable “character cameos,” video stitching, and leaderboards, and it briefly opened signups without an invite in the US, Canada, Japan, and Korea.
- Sora’s launch has already drawn complaints over deepfakes and likeness misuse, leading OpenAI to tighten controls, add permissions, and pause some generations at rights-holders’ request.