Overview

• Calvin Klein released the campaign across its digital and social channels, with the featured underwear and denim available to buy now on calvinklein.com.
• Underwear updates introduce the stitch-free Infinity Bond waistband across Icon Cotton Stretch, Intense Power and Microfiber Stretch lines to improve comfort and mobility.
• The denim refresh revives the 90s Straight Jean in vintage and deep indigo washes, styled alongside a Relaxed Denim Jacket, a Wool Blend Overcoat and a Padded Harrington Jacket.
• Visuals were directed and photographed by Gordon von Steiner in Madrid, a location Alexander-Arnold described as meaningful, saying the shoot left him feeling powerful and confident.
• The push extends Calvin Klein’s fall marketing slate following an August campaign with K-pop star Mingyu and a refreshed logo.