Overview
- The brand launched a global holiday campaign on Monday that rolls Jung Kook’s personal edit out across Calvin Klein stores, calvinklein.com, social channels and out‑of‑home displays.
- Jung Kook, who has served as Calvin Klein’s global ambassador since March 2023, selected signature pieces focused on denim, underwear, knits, outerwear and accessories.
- Photographer‑director Alastair McLellan framed the campaign around unboxing, gifting and styling vignettes to show how classic fits can be dressed up or kept simple.
- Key styles in the edit include the Barrel, ’90s Straight and Baggy jeans paired with marled sweaters, crewnecks and seasonal jackets such as aviator and leather motorcycle styles.
- PVH’s use of a celebrity‑curated edit continues a wider strategy to refresh core categories and drive holiday sales by linking star power to high‑visibility, multi‑channel marketing.