Overview
- The campaign debuted Jan. 20 with broad press and social releases alongside retail availability of the limited‑edition underwear and loungewear capsule.
- Photographer-director Zora Sicher shot the couple in a bright Brooklyn home, focusing on candid, lifestyle imagery across stills and video.
- Visuals feature kissing, shower scenes and coordinated looks that spotlight refreshed CK Emblem prints, new pink‑striped poplin and Icon Cotton Stretch and Icon Cotton Modal styles.
- Calvin Klein said the rollout will continue with curated real‑life influencer couples and additional social content throughout the week.
- Van Patten and White, partners since meeting on Tell Me Lies in 2022, described the shoot as centered on closeness, comfort and being present with each other.