Overview
- Directed and photographed by Mert Alas, the campaign follows Jung Kook riding through New York to The Chemical Brothers’ “Block Rockin’ Beats” with choreography rooted in performance.
- A more than 20-piece assortment revives the label’s ’90s denim DNA, featuring darted carpenter jeans, loose barrel silhouettes, trucker jackets and a leather bomber.
- The collection is available now on CalvinKlein.com and at select retailers, with prices from $22.50 to $699, alongside a global push across social channels and large out-of-home placements.
- Calvin Klein executives describe Jung Kook as a globally relevant ambassador whose return strengthens the brand’s cultural reach.
- PEOPLE shared exclusive behind-the-scenes images showing the singer’s tattoos, piercings and abs, while a prior TikTok tease fueled widespread fan reposts and enthusiastic comments.