Overview

• Visuals directed by Gordon von Steiner feature Alexander‑Arnold in urban and sport‑inspired settings photographed in Madrid, a city he described as personally meaningful.
• The collection introduces stitch‑free seamless construction with the Infinity Bond waistband across Icon Cotton Stretch, Intense Power and Microfiber Stretch lines.
• Denim highlights include a refreshed 90s Straight Jean in vintage and deep indigo washes, styled with pieces like a Relaxed Denim Jacket, Wool Blend Overcoat and Padded Harrington Jacket.
• The campaign is live across Calvin Klein’s digital and social platforms, with the underwear and denim now available on calvinklein.com.
• Coverage notes the provocative nature of some imagery and situates the effort within Calvin Klein’s long record of athlete‑fronted ads, including recent campaigns with Lionesses Leah Williamson and Chloe Kelly.