Overview

• The campaign went live Tuesday with assets rolling out across the week on the brand’s social channels and on calvinklein.com.
• A new CK Emblem print and updated logo design expand the label’s graphic identity across jeans and trucker jackets.
• Featured denim includes the updated 90s Straight Jean, 90s Trucker Jacket, Slim Jean, Carpenter Jean and 90s Taper Jean.
• Underwear updates include a refreshed Heritage Cotton line with a logo waistband and the Icon Cotton Stretch Trunk with a stitch-free Infinity Bond waistband, reinforced construction and a supportive contour pouch.
• Mingyu’s return follows appearances in Fall 2024 and Spring 2025 campaigns, reflecting Calvin Klein’s ongoing use of celebrity and K-pop ambassadors to boost cultural reach.