Calm App's Silent Ads Stand Out Amid Election Night Frenzy

The meditation app's 30-second TV silence ads offered a unique respite during Donald Trump's election victory coverage.

Calm strategically purchased ad space on CNN, ABC, and Comedy Central, providing viewers with 30 seconds of silence during election night.
The ads were well-received, resulting in a surge in Calm app downloads, jumping over 100 spots in the App Store rankings.
Marketing experts praised Calm's campaign for its innovative approach and effectiveness in cutting through the election noise.
In addition to TV ads, Calm hosted a calming livestream on Instagram featuring wildlife footage, attracting 150,000 viewers.
This campaign builds on Calm's previous election night strategies, further solidifying its brand presence as a source of tranquility during high-stress events.