Calls for North Face Boycott Grow as Company Defends Pride Campaign Featuring Drag Queen

The North Face launched a Pride Month campaign featuring a drag queen named Pattie Gonia.
Conservatives called for a boycott of the brand due to the campaign.
The North Face responded by stating they believe the outdoors are for everyone and have a zero-tolerance policy against discriminatory comments.
Other brands, such as Target and Bud Light, have also faced backlash for their LGBTQ+ marketing efforts.
Companies are struggling to cater to different groups of customers at a time when anti-transgender sentiment is growing in the United States.