Overview
- A co‑branded promotional video posted in late August showed Good Good cofounder Garrett Clark shove a woman; the clip was deleted within hours but preserved copies continued to circulate online and drew broad public condemnation.
- Callaway publicly said it had approved the ad, apologized, launched internal and external reviews, reformed its approval procedures, and pledged $1 million to groups addressing violence against women.
- Following the backlash, Callaway severed its partnership with Good Good, major retailers removed Good Good products, Golf Channel and other media partners paused projects, and Good Good relinquished a planned PGA Tour title sponsorship.
- Good Good has faced immediate commercial and personnel consequences, including marketing staff departures and lost distribution, while its leadership has pushed back against Callaway’s narrative about who was responsible for the ad.
- Industry experts say the episode will likely lead to stricter ad‑approval controls for creator campaigns and note that investors appeared to reward Callaway’s swift break with Good Good, with shares rising about 2.5% in the days after the split.