Overview
- Black Ops 7 released today with a Steam disclosure stating the team uses generative AI tools to help develop some in-game assets.
- Activision said its creative process is led by people and that AI is used to empower and support teams, but it did not identify which assets involve AI.
- Players are circulating images of multiple calling cards—especially from campaign and endgame challenges—that they say resemble AI-made Studio Ghibli-style art.
- Reporters and some players suggest campaign art and prestige icons may also involve AI, though these claims have not been verified and Activision has not confirmed specifics.
- This follows similar AI-use disclosures for Black Ops 6 and Warzone, renewing debate over transparency, quality, and value in a full-price release.