Call of Duty: Black Ops 6 Boosts U.S. Game Sales in October

The latest installment in the series drives a 10% year-over-year increase in video game spending, with significant gains in digital content and subscriptions.

Call of Duty: Black Ops 6 was the top-selling game in October 2024 and contributed significantly to a 10% increase in U.S. video game sales compared to October 2023.
Video game content spending rose by 12% year-over-year, driven by console content sales and the game's availability on Xbox Game Pass.
Black Ops 6 outperformed its predecessor, Modern Warfare III (2023), with 23% higher full-game dollar sales in its first two weeks.
The game helped increase non-mobile video game subscription spending by 16%, though its impact on Xbox Series hardware sales was minimal.
Despite its availability on Xbox Game Pass, 82% of Black Ops 6's spending occurred on PlayStation, reflecting strong cross-platform demand.