Overview

• Visit California data show a 7.5% year-over-year drop in August international arrivals and more than 170,000 fewer overseas visitors over the summer.
• Visit California projects roughly a 9% decline for 2025, citing limited airline capacity and wildfire recovery as additional headwinds.
• Canadian visitation fell about 32% over the three summer months, with an even steeper decrease reported in August.
• Not all markets contracted, as Mexico posted gains, Italy and the U.K. grew, and Japan jumped about 20%, a rise some link to interest in Shohei Ohtani.
• Local impacts are mounting, with L.A. hotels seeing lower occupancy and fewer traveling events and some Hollywood businesses reporting customer drops of up to 50%.