Overview
- The Delete Act’s DROP lets a California resident submit one online request that asks every broker on the state registry to delete identifying data and opt out of sales.
- More than 330,000 Californians have signed up for DROP and a single request currently reaches roughly 614 registered brokers, showing high early public uptake.
- After brokers connect to DROP they will have 45 days to respond to each request and the California Privacy Protection Agency says it will enforce compliance with civil fines of about $200 per day per incident and dedicated investigations.
- DROP does not remove public‑record information such as property or vehicle ownership, does not reach companies that are not registered brokers, and it does not permanently stop new collection of data.
- Users must provide identifying details to verify requests and will receive a DROP ID to track status; the tool could cut junk mail and lower breach risk but will likely require periodic updates and continued oversight by regulators and advocates.