California Senate Advances AI Consent Laws for Digital Replicas

New legislation mandates explicit consent for AI-generated likenesses of both deceased and living performers.

AB 1836 requires estates' consent for AI-created digital replicas of deceased performers.
AB 2602, passed earlier, tightens consent rules for living performers' digital replicas.
SAG-AFTRA supports the bills, emphasizing enhanced protections against unauthorized AI use.
Governor Gavin Newsom has until the end of September to sign or veto the bills.
The union's advocacy follows its 118-day strike focusing on AI-related contract provisions.