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4w ago

California Pizza Kitchen Marks 40th Anniversary with Busy Philipps and Nostalgic Campaign

The rebranding effort features a refreshed identity, seasonal classics, and promotions, with actress Busy Philipps celebrating her personal connection to the chain.

A collection of California Pizza Kitchen's 2025 seasonal menu items for the pizza chain's 40th anniversary.
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A California Pizza Kitchen restaurant in Millburn, New Jersey.
California Pizza Kitchen Launches New Campaign With Busy Phillips As Popular Pizza Chain Turns 40

Overview

  • California Pizza Kitchen launched its 40th-anniversary campaign on March 24, 2025, introducing a new tagline, 'Fresh. To. Death.' and a chrome palm tree logo.
  • Busy Philipps, who worked as a hostess at the chain in high school, is the face of the campaign and stars in a promotional video encouraging the brand to embrace its milestone age.
  • The seasonal menu, running through May 19, 2025, brings back fan-favorite items like Rosemary Roasted Potato & Grilled Chicken Pizza and Waldorf Chicken Salad.
  • Promotional Thank You Cards, available through May 11, 2025, offer prizes ranging from discounts to cash rewards, with additional perks for loyalty program members.
  • The campaign reflects a trend of legacy brands leveraging nostalgia to connect with loyal customers while appealing to new audiences.