California Enacts 'Click to Cancel' Law to Simplify Subscription Cancellations
New legislation mandates that companies must offer easy online cancellation options, effective mid-2025.
- Governor Gavin Newsom signed Assembly Bill 2863, known as the 'Click to Cancel' law, to protect consumers from difficult subscription cancellation processes.
- The law requires companies to provide an online or in-app option for canceling subscriptions, matching the ease of the sign-up process.
- The Federal Trade Commission (FTC) has shown interest in implementing similar regulations at the federal level, following investigations into companies like Adobe for deceptive practices.
- Businesses must obtain explicit consent before enrolling consumers in automatic renewals and provide annual reminders about subscription costs and cancellation methods.
- The law will take effect in mid-2025, allowing companies time to adjust their processes to comply with the new requirements.