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California DMV Hearing May Pause Tesla’s Sales Over Autopilot Advertising

DMV investigators with an automation expert are testifying on whether Tesla overstated its driver-assistance features.

A person drives a Tesla Model S on the Embarcadero in 2019. The car company is having a hearing this week with California's DMV, about Tesla's claims of self-driving abilities with its cars.
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Overview

  • An administrative judge in Oakland is weighing a proposal to suspend Tesla’s California manufacturing and dealer licenses for at least 30 days and to require restitution.
  • State Department of Justice filings identify four key marketing claims—“Autopilot,” “Full Self-Driving Capability,” and promises of hands-free trips and self-parking—as misleading.
  • DMV Commander Melanie Rosario described findings that Tesla’s advertisements create consumer confusion by implying autonomous vehicle capabilities.
  • University of South Carolina professor Bryant Walker Smith testified that Tesla’s terminology conveys levels of autonomy beyond the systems’ actual performance.
  • Tesla maintains that its on-screen warnings and requirements for active driver supervision counter any potential misunderstanding even as a federal trial over a 2019 Autopilot-related fatal crash continues in Miami.