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California DMV Grants Tesla 90 Days to Revise Autopilot Marketing After Deception Ruling

The agency stayed any manufacturing halt to avoid disrupting factory operations.

Overview

  • An administrative law judge found Tesla’s Autopilot and Full Self-Driving marketing deceptive and proposed 30-day suspensions of sales and manufacturing licenses.
  • The DMV accepted the proposed suspensions but put enforcement on hold while it oversees corrective steps.
  • Tesla has 90 days to clarify or remove marketing language before any sales license suspension would take effect.
  • The manufacturing-license suspension is stayed to prevent production interruptions at Tesla’s California facilities.
  • The case stems from a 2022 DMV false‑advertising complaint, as investor enthusiasm for Robotaxi plans lifted Tesla shares to a record despite the regulatory pressure.