Overview
- Gov. Gavin Newsom signed Assembly Bill 2244, which establishes a front‑of‑package “Non‑Ultraprocessed Certified” seal and a state‑run certification system for foods sold in California.
- The California Department of Public Health must design standards, accredit outside certification agents and list certified products on a public website, with accreditation required by June 1, 2028.
- Under the law manufacturers will apply to accredited agents for approval, products must be recertified every three years, and grocery stores with more than $10 million in sales must prominently display certified items in high‑traffic areas.
- The statute defines ultraprocessed foods as those containing a specified industrial substance such as colorants or stabilizers together with high saturated fat, sodium, added sugar or a nonnutritive sweetener, and that definition will guide certifications.
- Supporters say the seal gives shoppers a quick, trustable cue to choose less‑processed foods while experts warn the state program could create consumer and industry confusion without a uniform federal definition and clear technical rules.