Caleb Williams Earns $10 Million in NIL Deals at USC

The potential No. 1 NFL Draft pick's earnings from endorsements challenge NCAA norms and highlight the evolving landscape of college sports.

Caleb Williams, the potential No. 1 pick in the 2024 NFL Draft, reportedly made around $10 million in NIL and endorsement deals during his last two seasons at USC.
Williams's earnings, primarily from deals with major companies like Nissan, Dr. Pepper, and Wendy’s, position him as possibly the highest-paid player in college football for those seasons.
His financial success challenges traditional NCAA restrictions, highlighting a shift towards allowing college athletes to profit from their name, image, and likeness.
The substantial earnings also underscore the marketability and brand value of top college athletes in the NIL era.
Speculation about Williams's future, including his draft prospects and preferences, adds intrigue to his already notable college career.