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Caitlin Clark's WNBA Draft Night Dominates with Record Viewership and Fashion Statement

Caitlin Clark's selection as the top WNBA draft pick not only set viewership records but also marked a significant moment in sports fashion, as luxury brands like Prada begin to engage more with women's sports.

  • Caitlin Clark, drafted first by Indiana Fever, wore a headline-making Prada outfit, highlighting luxury brands' growing interest in women's sports.
  • The 2024 WNBA Draft, led by Clark, shattered previous viewership records, reflecting her significant impact and the increasing popularity of women's basketball.
  • President Biden emphasized the need for fair pay in women's sports, sparking debate around WNBA salaries as Clark signs a rookie contract.
  • Clark's star power is expected to boost WNBA viewership and attendance, with the league scheduling 36 of the Fever's games for national broadcast.
  • Luxury and sportswear brands are increasingly targeting female athletes, recognizing their influence and the marketing potential of dressing them for high-visibility events.
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