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3d ago

Caitlin Clark's Preseason Game Sets WNBA Attendance and Viewership Records

Clark's return to Iowa drew 1.3 million viewers and a sold-out arena, prompting expanded national TV coverage for the Indiana Fever's upcoming season.

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Indiana Fever guard Caitlin Clark (22) signs autographs Sunday, May 4, 2025, during a preseason game between the Indiana Fever and the Brazil national team at Carver-Hawkeye Arena in Iowa City. The Indiana Fever defeated the Brazilian National Team, 108-44. Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images

Overview

  • Caitlin Clark's preseason homecoming at Carver-Hawkeye Arena on May 4, 2025, averaged 1.3 million viewers on ESPN, peaking at 1.6 million, the highest-ever for a WNBA preseason game.
  • The game broke attendance records for a WNBA preseason event, selling out 14,998 seats in just 15 minutes with an average ticket price of $670.
  • Clark's performance included 16 points in 19 minutes during the Indiana Fever's dominant 108-44 win over the Brazilian national team.
  • In response to Clark's growing popularity, major broadcasters have committed to nationally televise 41 of the Fever's 44 regular-season games this year.
  • Clark's impact on the WNBA's visibility continues to grow, with her preseason game surpassing last year's average WNBA regular-season viewership by 13%.