Overview

• Caitlin Clark, recently drafted by the Indiana Fever, will earn a base salary of $76,535 in 2024 but has signed an eight-figure endorsement deal with Nike.
• The deal with Nike, which includes a signature shoe, reflects the growing marketability of women's sports stars despite lower league salaries.
• WNBA players, like Clark, often earn significantly less than their NBA counterparts, highlighting ongoing discussions about pay disparities in professional sports.
• Clark's endorsement deals and high-profile status are seen as potential catalysts for increased investment and interest in the WNBA.
• The new media rights deal for the WNBA, expected to be negotiated soon, could further impact player salaries and league revenue.