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Caitlin Clark’s 2025 Earnings Hit $16.1 Million, 99% From Endorsements

Sportico’s tally underscores the vast endorsement–salary gap in a league with compensation terms still under negotiation.

Overview

  • Sportico estimates Clark earned about $16 million from sponsorships and $114,000 from WNBA pay in 2025, totaling $16.1 million.
  • Her WNBA compensation included a $78,066 base salary plus bonuses of $30,000 for the Commissioner's Cup, $3,435 for the semifinals, and $2,575 for All-Star selection.
  • The total places her sixth among the highest-paid female athletes this year and the top earner among WNBA players.
  • Injuries limited Clark to 13 games, yet a portfolio featuring Nike, Gatorade, State Farm, Wilson and Panini drove nearly all of her income.
  • The endorsement-heavy earnings profile highlights a key sticking point in WNBAWNBPA negotiations after a short CBA extension without a new pay structure.