Caitlin Clark Signs Historic $28 Million Nike Deal as WNBA's Top Endorsement

The record-breaking contract includes a signature shoe, marking a significant step in addressing gender pay disparities in sports.

Caitlin Clark, NCAA's all-time leading scorer, signs an eight-year, $28 million deal with Nike, including a signature shoe.
The deal follows intense bidding among top brands, highlighting Clark's marketability and the growing commercial appeal of women's sports.
Clark's Nike contract sets a new standard for endorsements in women's basketball, previously dominated by smaller deals.
The endorsement not only compensates for her modest WNBA salary but also reflects her broader impact on the sport's popularity and commercial success.
This contract could influence future negotiations and endorsements for women athletes, potentially narrowing the pay gap in professional sports.