Caitlin Clark Leads Iowa to Record-Breaking TV Viewership in NCAA Tournament
The Iowa Hawkeyes' victory over West Virginia in the women's NCAA tournament second-round game sets a new viewership record with 4.9 million viewers on ESPN.
- Caitlin Clark's performance propels Iowa to a 64-54 victory over West Virginia, securing a spot in the Sweet 16.
- The game becomes the most-viewed women's NCAA tournament game ever, excluding Final Four contests, with 4.9 million viewers.
- This marks the first time a women's NCAA tournament game on cable has surpassed 3 million viewers, with four Iowa games achieving this milestone this season.
- Despite the women's NCAA tournament's increasing popularity, men's tournament games still significantly outpace women's in early-round TV ratings.
- Iowa is set to face Colorado in the Sweet 16, with expectations for another large audience, especially with men's regional finals scheduled for later in the evening.
ESPN 
Associated Press 