Overview
- Caitlin Clark's rookie season drove a 155% increase in WNBA viewership on ESPN, setting all-time records on ABC and other platforms.
- Her merchandise impact includes rookie jerseys selling out in 15 minutes and a trading card auctioning for $366,000, a women's sports record.
- NBA stars like Luka Dončić and Rebecca Lobo continue to endorse Clark, elevating her stature as a transformative figure in basketball.
- The Indiana Fever's training camp marks a new era, with fresh leadership and an energized roster built around Clark and Aliyah Boston.
- Clark's cultural influence is evident in inspiring new demographics of fans, reshaping perceptions of women's basketball and its broader appeal.