Overview

• After initially proposing August 10 due to the suspension of PASO primaries, CAIJ reaffirmed the traditional third-Sunday celebration for August 17
• The chamber emphasized that the decision was guided by organizational and calendar criteria to prevent scheduling conflicts and political misinterpretations
• CAIJ has scheduled La Noche de las Jugueterías for August 8, offering nationwide discounts, promotions and installment payment options
• The industry has faced a decline in toy sales this year, prompting concerted promotional initiatives to boost early‐season consumer demand
• CAIJ highlighted Día del Niño’s cultural and emotional importance and cited the UN Convention on the Rights of the Child in underscoring children’s right to play