Overview

• Small pouches placed under the lip deliver caffeine through the gums for a faster jolt than coffee or tea.
• Per‑pouch caffeine ranges from roughly 25 mg to more than 200 mg, with some matching two cups of coffee in one hit.
• Teen appeal is rising through TikTok as discreet, flavored products are used in schools and sometimes paired with nicotine pouches.
• Reported risks include jitteriness, anxiety, insomnia and palpitations, with heightened concerns for people with heart disease or certain mental health conditions.
• Guidance cited includes about 400 mg per day for healthy adults, 200 mg in pregnancy and an EFSA child limit of roughly 3 mg per kilogram, alongside calls for clear labeling and age restrictions in the UK.