The government brand is on sale in 50 g, 90 g and 205 g packages priced at 35, 65 and 110 pesos during a first‑phase rollout in Mexico City, Estado de México, Michoacán, Morelos, Puebla and Tlaxcala. Officials report more than 913 tonnes acquired from over 6,600 small producers with 44% women participating and nearly 60 million pesos invested in indigenous communities. Beans come from Oaxaca, Puebla, Veracruz and La Montaña de Guerrero, with an arabica‑led blend made without additives and grown in shade agroforestry systems. Early reactions on social media and from some producers criticize the flavor and allege the project mirrors private‑sector models and competes with small producers. A column quotes a regional representative claiming a proposed purchase price of about 4,500 pesos per quintal versus roughly 6,000 in the open market, and officials indicate plans for a soluble‑coffee plant to serve household demand.