Overview
- Cadillac confirmed a Super Bowl commercial with the message “The livery is set. See you Super Bowl Sunday,” signaling the on-air reveal of its first F1 car design.
- Sergio ‘Checo’ Pérez and Valtteri Bottas are the signed drivers for 2026, and outlets report they are expected to appear in the reveal spot.
- Team executives say the first engine fire-up is due in roughly 50 days, with initial running in January and testing in Barcelona late that month, including sessions reported for Jan. 26–30.
- The team will race with Ferrari-built power units at launch and plans a transition to a General Motors power unit in 2029.
- Executives described the ad buy as a typical Super Bowl spend, which trade outlets estimate at about $8 million for 30 seconds, ahead of a competitive debut on March 8 at the Australian Grand Prix.