Overview
- The commercial will air on Feb. 8, 2026, with Cadillac citing the Super Bowl's 127.7 million U.S. viewers in 2025 and ad slots costing about $8 million per 30 seconds.
- The livery reveal follows a private shakedown in Barcelona in late January and precedes Bahrain tests on Feb. 11–13 and Feb. 18–20.
- Cadillac enters as F1's 11th team with Sergio Pérez and Valtteri Bottas driving and Colton Herta in a reserve role.
- The new outfit will initially run Ferrari power units as GM builds a U.S. engine program, including an engine facility underway in North Carolina.
- Operations span a new Silverstone factory supported by General Motors sites in Warren, Michigan, and Charlotte, North Carolina.