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Cadillac Puts Bottas and Pérez on The Sphere Ahead of Las Vegas GP

The high-profile spot promotes the brand’s 2026 Formula 1 entry.

Overview

  • The Sphere projected Cadillac visuals that transitioned from the team helmet to large images of Valtteri Bottas and Sergio Pérez.
  • Cadillac shared the video on social media and said the takeover would run each hour throughout the Las Vegas Grand Prix weekend.
  • The campaign carries the message of “entering the grid in 2026,” positioning the team ahead of its first F1 season.
  • Neither Cadillac nor Pérez has announced any Las Vegas appearances, despite fan speculation prompted by the projection.
  • Pérez, returning from a yearlong sabbatical, says he feels recharged and has begun preparation work, including a recent run in a 2023 Ferrari and sessions with Cadillac engineers.