Cadillac Introduces $54,000 Optiq EV to Capture Younger Market

The new electric SUV aims to attract first-time luxury buyers with advanced tech and competitive pricing.

• The Optiq is Cadillac's most affordable EV, priced at $54,000 before tax credits.
• Built on GM's Ultium platform, it offers 300 miles of range and fast-charging capabilities.
• Targeted at buyers aged 29-39, it features a 33-inch LED display and 19-speaker audio system.
• The Optiq will compete with Tesla Model Y, Mercedes-Benz EQB, and Audi Q4 e-tron.
• Available in two trims, it is set to launch in the U.S. later this year.

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