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Cadillac F1 Team Unveils Branding and Accelerates Preparations for 2026 Debut

The all-American team, led by Graeme Lowdon, revealed its logo in Miami and is ramping up staffing, chassis testing, and infrastructure development ahead of its Formula One entry.

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CADILLAC FORMULA 1 TEAM (Photo:IANS)

Overview

  • Cadillac revealed its Formula One team logo at a Miami event, marking a key step in its branding strategy for its 2026 grid debut.
  • The team, backed by General Motors and TWG Motorsports, will initially use Ferrari engines before transitioning to GM-built power units in 2029.
  • Graeme Lowdon, the team's newly appointed Team Principal, emphasized a merit-based approach to driver selection, with no drivers confirmed yet.
  • Cadillac has its first 2026 chassis in-house and is conducting testing as it builds out infrastructure in Indianapolis, Silverstone, and Charlotte.
  • The team has already hired 350 staff and is recruiting at a rapid pace, averaging one new hire per day, to meet the challenges of its ambitious timeline.