Overview

• The partnership covers official team kits for drivers, pit crews, paddock staff, management and helmets featuring Hilfiger’s signature design elements.
• A global fanwear collection will debut in March 2026 to coincide with Cadillac’s inaugural Formula 1 race weekend.
• Cadillac F1 Team, backed by TWG Motorsports and General Motors, received final approval in March and will join the grid in the 2026 season.
• Tommy Hilfiger returns to Grand Prix racing after outfitting Team Lotus, Ferrari and Mercedes-AMG and collaborating with Lewis Hamilton.
• Cadillac CEO Dan Towriss said the collaboration fuses performance engineering with iconic style to shape the team’s brand identity.