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12h ago

Cade Cunningham Re-Signs With Nike on Six-Year Deal, Lands Signature Shoe for 2026–27

A breakout All-NBA year with Detroit's fast start elevates his market appeal.

PHILADELPHIA, PENNSYLVANIA - NOVEMBER 09: Cade Cunningham #2 of the Detroit Pistons looks on during a game against the Philadelphia 76ers at Xfinity Mobile Arena on November 09, 2025 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Emilee Chinn/Getty Images)
DETROIT, MICHIGAN - DECEMBER 30: Cade Cunningham #2 of the Detroit Pistons looks to drive around Jakob Poeltl #19 of the Toronto Raptors during the first half at Little Caesars Arena on December 30, 2023 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)
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Overview

  • Cunningham’s representatives confirmed a six-year Nike re-endorsement that includes a signature shoe, and he personally validated the news in a Boardroom interview with Kevin Durant.
  • The first model is slated for the 2026–27 season, with reporting pointing to a second-half debut and Boardroom noting an early-build plan targeting Spring 2027.
  • He becomes the sixth active NBA player with a Nike signature line, joining LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant.
  • The deal arrives as Cunningham averages 27.5 points, 5.4 rebounds and 9.9 assists, helping the Pistons open 11-2 with a nine-game winning streak for the East’s best record.
  • He has regularly worn Nike GT Cut player exclusives featuring his double-C logo, offering a preview of his branding ahead of the signature line.