Overview
- The agreement was first reported by ESPN’s Shams Charania via Excel Sports Management, and Cunningham corroborated it in a Boardroom interview with Kevin Durant.
- Multiple outlets report the shoe is expected to debut in the second half of the 2026–27 season, with several specifying a spring 2027 launch window.
- With the deal, Cunningham becomes the sixth active Nike signature athlete, joining LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant.
- The Pistons star is delivering career-best numbers this season at 27.5 points and 9.9 assists per game, reinforcing the commercial momentum behind the launch.
- Cunningham has long been aligned with Nike, frequently wearing GT Cut player exclusives and a personal double-C logo introduced earlier in 2025.