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Cade Cunningham Re-Signs With Nike on 6-Year Deal That Includes First Signature Shoe

The model is targeted for a 2026–27 debut, reflecting his rapid rise as Detroit’s cornerstone.

Overview

  • Cunningham’s representatives at Excel Sports Management told ESPN he agreed to a six-year endorsement re-signing with Nike that includes a signature shoe, as reported by Shams Charania.
  • With the deal, he becomes the sixth active NBA player with a Nike signature model, joining LeBron James, Kevin Durant, Ja Morant, Devin Booker and Giannis Antetokounmpo.
  • The shoe’s launch is expected in the 2026–27 season, with additional reporting indicating a potential spring 2027 release.
  • The 24-year-old guard is averaging 27.5 points, 5.4 rebounds and 9.9 assists this season.
  • He has missed the last two Pistons games due to a hip issue, with reports indicating he could return soon.