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Cadbury Launches Limited-Edition Dairy Milk Iced Latte With Color-Changing Wrapper

The release ties into Cadbury’s summer campaign ahead of Father’s Day with thermochromic packaging designed to spark conversation about storing chocolate in warmer weather.

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Overview

  • The limited-edition Iced Latte flavour is available now in 122.5g tablet bars featuring Cadbury milk chocolate filled with coffee-flavoured cream and digestive biscuit pieces.
  • The “chill to reveal” wrapper uses thermochromic technology to change colour when the bar is refrigerated.
  • Shoppers at retailers such as B&M have already spotted the new bar, with popular food account NewFoodsUK sharing photos of it on Instagram and Facebook.
  • Fans have flocked to social media to express excitement, praising the flavour and prompting friends to pick up a bar.
  • The launch arrives days before Father’s Day on June 15, positioning the limited edition as a timely gift choice.