Overview
- The weight of the sharing pouches has dropped from 300g to 270g after a quiet change earlier this year with no public announcement.
- Supermarket listings now show the 270g bags selling for roughly £4 to £5, with some 300g listings marked out of stock and Tesco pricing many 270g pouches at £4.50.
- Cadbury’s owner says it has absorbed costs where possible but reduced pack weights to keep products on shelves without compromising taste or quality.
- Shoppers have condemned the change as shrinkflation and some say the smaller bags make the festive season feel less affordable.
- Consumer group Which? urges clearer unit pricing so customers can compare value more easily during strained household budgets.