Overview
- The share pouches have been reduced from 300g to 270g, equating to roughly two or three fewer chocolates per bag.
- Supermarket listings show older 300g packs largely out of stock while 270g versions are on sale at roughly £4–£5, including £4.50 at Tesco and Morrisons and £5 at Sainsbury’s, with loyalty card prices lower in some cases.
- A Mondelez spokesperson said sustained increases in cocoa, dairy, energy and transport costs led to the size cut to keep products on shelves.
- Consumer watchdog Which? and shoppers criticized the change as shrinkflation and urged clearer, consistent unit pricing so customers can compare value easily.
- Recent examples highlighted by Which? include lighter festive confectionery across brands, such as Quality Street tubs falling to 550g, reflecting a broader industry trend.