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Cadbury cuts Freddo multipack from five bars to four at same price

The move reflects Mondelez’s response to sharp cocoa price hikes

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Overview

  • Tesco’s Freddo multipacks now contain four bars for £1.40 instead of five
  • The adjustment raises the cost per bar to 35p, surpassing the 30p price of individual Freddos
  • Shoppers criticized the reduction as shrinkflation and voiced complaints on Tesco’s website
  • Waitrose has introduced the new four-bar packs at a promotional price of £1, down from its previous £1.80
  • Mondelez cited surging cocoa, energy and transport costs as the reason for cutting bar counts without raising pack prices