Overview

• Tesco’s Freddo multipacks now contain four bars for £1.40 instead of five
• The adjustment raises the cost per bar to 35p, surpassing the 30p price of individual Freddos
• Shoppers criticized the reduction as shrinkflation and voiced complaints on Tesco’s website
• Waitrose has introduced the new four-bar packs at a promotional price of £1, down from its previous £1.80
• Mondelez cited surging cocoa, energy and transport costs as the reason for cutting bar counts without raising pack prices