Overview
- The nationwide event is organized by the Argentine Chamber of Distributors and Wholesale Self-Service Stores (CADAM) and runs from Monday to Sunday, Nov. 17–23.
- Promotions target both the general public and small retailers, with deals on food, beverages, cleaning products and personal care items.
- Offers are available in-store and online, and a CADAM interactive map helps shoppers locate participating wholesalers and current promotions.
- This is the second edition in 2025 following May’s rollout, when more than 190 businesses participated across physical and digital channels.
- The campaign follows an estimated 5.4% drop in wholesale sales in the first half of the year, and sector leaders are pressing for tax and labor reforms to support a durable recovery.