Overview

• The Bundeskabinett backed legislation to implement EU rules on environmental advertising claims.
• General labels such as “sustainable” or “environmentally friendly” must be supported by verifiable evidence.
• Advertisers may not imply a whole product is greener if the claim applies only to certain components.
• Time-bound promises must include a realistic implementation plan that is publicly accessible.
• “Climate neutral” claims based solely on purchased CO2 certificates will be barred, and self-issued sustainability seals will no longer be permitted.